Jayne Kwek has been CEO of Moove Media Pty Ltd, the advertising arm of ComfortDelGro, the world’s second largest transport companies with presence in seven countries and 26 cities, since 2004. Under her management, Moove Media’s revenue had grown by an astonishing 80% since 2005 and now internationally.
Moove Media’s rapid growth and success is a result of Jayne’s sharp business acumen and creative innovations. Hailed as one of the first movers and shakers in Singapore, Jayne’s launched Moove Media with more than 1000 2-D landscape cows that were deployed island-wide. This award winning campaign – ‘Cows on the Moove’, made history from 2005-2010 and was often selected as a marketing case study. Yearly, Singaporeans looked forward to the next advertising campaign that always brought colour to the Singaporean landscape.
In 2010, under Jayne’s leadership, she launched into the overseas markets and successfully launched its global arm – Moove Media Global. 2011 marks yet another milestone for both Jayne and her team as they entered the matured Australian market.
Being a prominent entrepreneur in the industry, Jayne also represented Singapore in “Leading the way into the 21st Century in Japan in 2001” and was voted one of Singapore’s top 20 influential in the media, marketing and advertising scene in Marketing Magazine’s inaugural issue, 2007.